Jan 122013

sense of purpose

A Sense Of Purpose Is So Important, Especially During Tough Times

How important is it to have a sense of purpose in all that you do?  I would argue that it’s extremely important, especially during tough times.

What is a sense of purpose?  If you take a look at the definition of “purpose,” (see http://en.wiktionary.org/wiki/purpose) you realize that it is a loaded word, with many potential meanings.  For the purposes of our discussion here, I’ll focus on the fifth definition:

         5.  The reason for which something is done, or the reason it is done in a particular way.

Other definitions and synonyms include such concepts as goals, intentions, and targets.  Here, I’d like to go for a higher sense of purpose.  While goals may be part of the picture, as we’re looking at it here, a sense of purpose takes it to a higher level.

Let’s look at an example of the difference between goals and a sense of purpose.

Example.  My wife and I decided we wanted to run a Tough Mudder (www.toughmudder.com) race together.  The race is usually a run somewhere between 11 and 12 miles, interrupted by roughly 25 military-style obstacles.

Our goals included:

1.)   Training sufficiently, so we would reduce the likelihood that we’d get injured during the race.

2.)   Finishing the race.  Finishing the race together.  Finishing the race in a certain amount of time.

3.)   Doing all the obstacles – not skipping any.

4.)   Helping others during the race.

5.)   Doing as well as the younger people in the race (other than the military folks and the top athletes).

Our corresponding sense of purpose included:

1.)   Staying in shape, in order to maintain a high overall level of health and fitness, in an effort to increase our longevity and our quality of life.

2.)   Enhancing our relationship and sharing an experience that we could always have in common.

3.)   Overcoming any fears we may have had, which would make us more confident in overcoming challenges in all areas of our lives.

4.)   Taking part in the camaraderie of the race, reinforcing our own contribution and our positive sense of the nature of human beings.

5.)   Showing our kids and ourselves that, to a large extent, age is a state of mind, and it is possible to be active and competitive throughout your life.

My wife and I have done several Tough Mudder and other challenging mud and endurance races together.  It’s been a great series of experiences, from which we’ve benefited in numerous ways.  I can assure you that if we did not have a sense of purpose, we would have been lucky to complete one such race.  In fact, we likely would have had a hard time even making it through the several months of intensive training that preceded each race.

I could say the same thing about many challenging experiences we’ve had in our lives.  I’ll bet that you can think of examples in your own life, where if you hadn’t had a sense of purpose, it’s likely that you would have quit somewhere along the way.

A clear sense of purpose gives us the ability to access our willpower on a level that simply is not available to most people who have no such sense of purpose.

I think there is a close connection between the idea of a sense of purpose and the common question, “what it your why”?  It gets closer to the core reason you do what you do, than do simple goals or ideas.  The real power comes when you are able to find your “why,” and back it up with goals that are specific and measurable.  Without a “why” or sense of purpose, it’s likely that, regardless of how precise and well-thought-out your goals may be, you will find it hard to persevere toward achieving them, especially when the inevitable tough times come along.

Set goals and monitor your progress toward achieving them.  But before you do so, make sure you have a sense of purpose for what you’re doing.  It’s not necessary that you fully understand that purpose(s), but at least have a sense of your “why”.  In my experience and observation, such an approach will greatly increase the likelihood that you will achieve your goals, and perhaps more importantly, that you will enjoy both the journey and destination.

I look forward to your thoughts!  Please leave a comment (“response”) below or in the upper right corner of this post.

Paul Morin



Don’t miss an issue of Company Founder! Subscribe today.  It’s free.  It’s private.  It’s practical information for entrepreneurs and leaders interested in taking it to the next level.

Go to the right-hand navigation bar near the top of the page, enter your email and click subscribe.  We respect your privacy and will not sell your email address.  Note:  once you subscribe, if the confirmation email doesn’t arrive, check your spam filter.  It usually makes it through, but sometimes those pesky spam filters don’t know what’s good..

Sharing Buttons by Linksku