Simplicity is the ultimate sophistication.
Leonardo da Vinci
This quote from one of the greatest innovators and minds of history is simple and sophisticated. We’ve all heard the saying “keep it simple stupid”, or the nicer version “keep it super simple”. In my experience in entrepreneurship, the outcome is usually better when you keep everything as simple as possible. There’s typically little or no upside in complicating matters. Always strive to keep everything you do as simple as possible. You’ll thus keep your life easier to deal with and you’ll get to be sophisticated at the same time.