5 Common Mistakes To Avoid In Marketing Your Small Business
Five Common Mistakes To Avoid in Marketing Your Small Business Is marketing your small business not going as well as you would like? There is…
What to Sell
What to Sell Often times when someone is starting a business or looking to expand an existing business, their first question is: What to Sell?…
How To Start A Business
How To Start A Business Even though these days I often deal with entrepreneurs and senior-level managers who are much further along in their entrepreneurial…
How To Determine Your (Relevant) Weaknesses
How To Determine Your (Relevant) Weaknesses In order to determine your weaknesses, presumably so you can address them and improve in those areas, you must…
5 Things Small Business and Startup Marketers Can Learn From The Royal Wedding
I have to confess that I’m not someone who sits glued to the TV watching the royal wedding ceremony and proceedings. In reality, as a…
Business Plan Basics – The Essential Elements of a Good Plan
If you’re starting a business, everyone knows that you have to have a business plan, right? Well, you may be surprised to hear that many…
Startup Partners – Facebook Debacle Lessons – Get Everything in Writing
If there’s one thing the Facebook startup partners debacles have illustrated to us about getting involved with other entrepreneurs and investors in starting a company,…
Marketing Basics – Create Your Customer Avatar
When you are marketing and selling to your target market, or your market “niche,” should your copy read as if you are speaking to a…
Naming Your Product or Service – Don’t Make The Common Mistakes
How important is naming your product or service? Many experts will tell you that the name alone can make a huge difference in whether your…
Startup Basics – The Difference Between Ideas and Opportunities
If you are like many entrepreneurs, you probably have at least ten ideas each day for potential businesses, products and services. You’re constantly seeing things…