As a Small Business, Don’t Over-Engineer Your Offerings
Why include more product attributes or benefits than your target markets require? Very rarely is there a legitimate reason to do so. Only when margins…
In Marketing Your Small Business, Focus. Don’t Try To Do More Than Your Resources Allow.
It is very important to focus in your small business. Very often when an entrepreneur starts a business, or is trying to grow one in…
As An Entrepreneur, You Will Find That Some People Are Just Crazy
I continue to see it on an ongoing basis. You meet someone who seems like they’d be a great partner or employee. You have lunch…
In Business and Life, People Are Almost Always Working For Their Own Selfish Motives
In my experience and observation, there are very few people that are operating on a purely benevolent or philanthropic basis, particularly in the business world,…
Entrepreneurs and Other People Are Driven by a Lot More Than Money
As humans, we like to oversimplify, to throw people into “buckets”. One of the biggest buckets we use tends to be that most, if not…
Communicate Best Practices Immediately in Your Small Business
In your industry, no matter which one it is, there’s no time to waste in communicating and employing best practices in your firm. One of…
More Proof That Johnny Carson Was Brilliant
The is a Guest Post by Jeanne Eury. I’m a member of an industry message board/listserve that is fairly active. I rarely comment and don’t…
Entrepreneurs Should Make Sure Opinion Leaders Sell Their Ideas
The importance of intelligent use of opinion leaders would be hard to overstate. This point refers to both external and internal opinion leaders and informal…
Don’t Take Yourself Too Seriously as an Entrepreneur!
Not to get overly-philosophical on you here, but in the end, how important is each one of us in the scheme of the universe? The…
Should I Use a Virtual Receptionist?
This is a Guest Post by Justin Whitmire. If you own a small company, you are keenly aware of the need to streamline business costs…