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Tag: marketing

Marketing, Social Media, video

5 Reasons You Should Not Ignore Video For Marketing

by Paul Morin / May 29, 2017June 6, 2020

5 Reasons You Should Not Ignore Video For Marketing If last year was the year of the video for marketing, this year is the year…

Marketing

You And Your Story Are The Best Differentiators For Your Business

by Paul Morin / May 22, 2017June 6, 2020

You and your story are likely best differentiators you will find for your business! It’s good news, as you are in complete (mostly) control of sharing your story with your prospects and your customers.

market research, Marketing

The Biggest Reason Your Marketing Is Not Working

by Paul Morin / May 20, 2017June 6, 2020

Are you trying to figure out why your marketing is not working? Take a moment to think about your marketing strategy and the marketing materials…

Marketing, Social Media

Seven Things All Small Businesses Should Be Doing On Social Media

by Paul Morin / April 29, 2014June 6, 2020

Seven Things All Small Businesses Should Be Doing On Social Media Many small business owners are now active on social media. Whether you outsource your…

Boldness, Brand, Marketing, Positioning

Be Bold. Rise Above The Noise.

by Paul Morin / September 26, 2011July 1, 2020

Rise Above The Noise. As an entrepreneur, it is important to be bold.  We live in a world where there is so much “noise” of…

Marketing, Marketing Plan

11 Essential Elements Of A Basic Marketing Plan

by Paul Morin / September 14, 2011June 20, 2017

11 Essential Elements Of A Basic Marketing Plan If you are going to sell products and/or services, you should have a marketing plan.  You could…

Competition, Differentiation, Marketing, Positioning

Differentiate. Don’t Become Commoditized.

by Paul Morin / September 10, 2011July 7, 2017

Differentiate.  Don’t Become Commoditized. How do you differentiate your company and its offerings in the marketplace?  What do your products and services provide to your…

Cognitive Dissonance, Marketing, Selling

How To Sell More With Cognitive Dissonance

by Paul Morin / August 31, 2011July 30, 2020

How To Sell More With Cognitive Dissonance Even though the vast majority of people will tell you that they “don’t like to sell,” when pressed,…

Hope, Marketing, Selling

Just Remember: Hope Is What You Are Selling

by Paul Morin / August 20, 2011June 14, 2017

Just Remember: Hope Is What You Are Selling If you would like to improve the results of your sales and marketing, just remember that hope…

Differentiation, Marketing, Strategy

Do You Truly Add Value? Are You Differentiated?

by Paul Morin / August 15, 2011June 14, 2017

Do You Truly Add Value?  Are You Differentiated? Whether you are an employee or an entrepreneur, you will want to ask yourself this question:  Do…

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MoreInMedia

My wife's company is MoreInMedia, which specializes in marketing, PR, and social media strategy. She handles all such activity for companies in our group and she has a wide range of clients outside the group as well. You can find her blog, focused on social media here: MoreInMedia.com.
Endeavor.org

Endeavor.org

Endeavor is leading the global movement to catalyze long-term economic growth by selecting, mentoring, and accelerating the best high-impact entrepreneurs around the world. Click on the image above to go to the Endeavor.org site and see all the impactful work they are doing with entrepreneurs around the world!

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