Marketing Basics – Create Your Customer Avatar
When you are marketing and selling to your target market, or your market “niche,” should your copy read as if you are speaking to a…
Ethos, Pathos, Logos: Three Words To Make You More Persuasive And A Better Marketer
Who would have thought that the Greek philospher Aristotle could help you be a better business person? Well, if you want to be more persuasive,…
Startup Basics – The Difference Between Ideas and Opportunities
If you are like many entrepreneurs, you probably have at least ten ideas each day for potential businesses, products and services. You’re constantly seeing things…
Types of Startup Businesses – Which Do You Want To Have?
If you are starting or already have an early-stage business, you may have come up with an idea and just decided to go for it.…
Startup Basics – Understanding Profitability – The Income Statement
If you are starting a business, presumably you are doing so to make a Profit. Therefore, it is a cardinal sin to start a business…
Startup Basics – How To Do A Simple Break-even Analysis
It’s amazing how many startup entrepreneurs do not take the relatively simple, but very important step of doing a basic break-even analysis on their business.…
Raising Capital – 7 Potential Funding Sources and What They Look For
Raising Capital – 7 Potential Funding Sources and What They Look For Raising capital for your business? Here are seven potential sources of capital you…
Entrepreneurship Is Like a Poker Tournament
Entrepreneurship is like a poker tournament. For those of you who are poker players and entrepreneurs, you may get a feeling in your gut that…
Startup Coaching
One of the most common concerns we get from startup entrepreneurs is that they can’t seem to get their venture started, “get it off the…
Believe in Yourself
Success means having the courage, the determination, and the will to become the person you believe you were meant to be. _____________ George Sheehan In…