Business Plan Basics – The Essential Elements of a Good Plan
If you’re starting a business, everyone knows that you have to have a business plan, right? Well, you may be surprised to hear that many…
Startup Partners – Facebook Debacle Lessons – Get Everything in Writing
If there’s one thing the Facebook startup partners debacles have illustrated to us about getting involved with other entrepreneurs and investors in starting a company,…
Marketing Basics – Create Your Customer Avatar
When you are marketing and selling to your target market, or your market “niche,” should your copy read as if you are speaking to a…
Don’t Forget Maslow In Your Marketing
American psychologist Abraham Maslow pioneered an approach to understanding human behavior that he called “Humanistic Psychology”. He believed that every person has a strong desire…
“Lose Graciously.” Is that a good idea?
I was just reading an article where the author’s main point was that [speaking of the Masters golf tournament results] Tiger Woods needs to learn…
Ethos, Pathos, Logos: Three Words To Make You More Persuasive And A Better Marketer
Who would have thought that the Greek philospher Aristotle could help you be a better business person? Well, if you want to be more persuasive,…
Naming Your Product or Service – Don’t Make The Common Mistakes
How important is naming your product or service? Many experts will tell you that the name alone can make a huge difference in whether your…
Seven Deadly Sins of Strategic Planning
The Seven Deadly Sins of Strategic Planning Introduction The strategic planning process in most organizations, if there even is a process in place, is severely…
Startup Basics – The Difference Between Ideas and Opportunities
If you are like many entrepreneurs, you probably have at least ten ideas each day for potential businesses, products and services. You’re constantly seeing things…
Types of Startup Businesses – Which Do You Want To Have?
If you are starting or already have an early-stage business, you may have come up with an idea and just decided to go for it.…