Seven Things All Small Businesses Should Be Doing On Social Media
Many small business owners are now active on social media. Whether you outsource your marketing, have an in-house staff or you are a solo entrepreneur doing it all yourself, making sure to get the most out of your social media marketing is important!
Talk to a web designer and s/he will tell you web design is of utmost importance. Talk with a graphic artist and branding becomes your #1 priority. Talk with a social media manager and engagement, blogging and audience building should be at the top of your list. Are you confused yet?
There are many things you should do online if you ask the ‘experts’. Whatever you decide to do online and whatever time you have or budget to pay for it, make sure it is done professionally, with consistency and frequency.
Going back to basics though, especially for those just starting out, here is my BEST ADVICE for small business owners.
- Own your own online real estate. Get a website! There is nothing, I repeat, nothing – no other platform – better than your own site. Get a .com and get a website. You can do and say whatever you want on that site and you own it. Traffic to your site will be for you to do with as you want and building that online presence cannot be done anywhere else.
- Choose your social media platforms wisely. Once you commit to a certain platform, be present and post relevant information. Information should be relevant to your current audience, that specific platform and potential customers alike.
- Engage with your audience and stop broadcasting. Ask questions, provide industry information, quote experts, post behind the scenes looks, updates and pictures of office, staff and events.
- Have consistent branding and know who you are first! Use your ‘elevator pitch’ to find your key marketing points and make sure those come across quickly in your branding. This includes written content as well as images and graphics.
- Fill out those profiles with as much information and keywords as possible. Social media profiles get indexed by search engines. What will they find when they index yours?
- Have a blog, create content consistently and frequently and learn where and how to distribute it. One great way to create blog content is to turn every single question asked of you about your business into a blog post where you answer that question.
- Know what you are doing online, why you are doing it and where you want to be! Track your efforts, track your leads and analyze what you are doing to improve your stats.
+ 2 BONUS:
- Doing all of the above without a strategic plan will set you up to fail. Start with a strategic social media plan which includes short and long-term goals.
- Include social media in your marketing budget. This money could be used for advertising (PPC, Facebook ads, Twitter ads, SEO services etc.), graphic design, running contests, social media tools, website management, social media management, consulting services and more!
The value of social media is directly related to the effort you put into it. I can’t say it enough, but I will do so again: being present where you have a presence is super important. It’s how you build your reputation and brand. Would you invite guests to come over to your home, leave the lights on for them, but forget to be there yourself?
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