The bold are not always loved, but typically they are respected and in a lot better position to be remembered and ultimately, to be successful. Particularly as a relatively new venture, one of the biggest challenges you will face is making yourself and your company stand out from the rest of the pack. Without being bold and trumpeting your strengths and differentiating factors, it is unlikely that you will stand out and succeed. This is not to say that you should be obnoxious, but it is to say that you will probably have to do some things that you’re not entirely comfortable with, in order to become known. Use your imagination. The wilder, the better. Stay within the law, of course, but with those guidelines, the sky is the limit. Take for example mega successful entrepreneur Richard Branson – he used to do all sorts of death defying daredevil stunts to promote his early and very successful company, Virgin Records. I’m not advocating necessarily that you risk your life, but the more different and exciting that you and your company can be (within reason, given the industry you’re in, of course), the more known and successful you are likely to become. Be creative in your boldness.