You Cannot Get Away From The Risk/Reward Tradeoff as a Small Business Entrepreneur

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If you are presented with opportunities that seem to violate the well-known risk/reward tradeoff, be very suspicious.  The old adage, “if it seems too good to be true, it probably is,” is what I’m getting at here.  Very rarely in my experience or observation, has something that seemed too good to be true been for real, especially where it relates to the relationship between risk and reward.  Be especially weary if you are promised an easy road to riches, in any form – as far as I can tell, the reality is that such a simple road does not exist.  Sure, you can play the lottery, but that’s not growing a venture, that’s not being an entrepreneur – that’s gambling with the odds very much stacked against you.  Don’t be tempted. Realize that you must work hard for your success.  If luck comes your way, be thankful, but don’t expect it or count on it.  If you’re expecting a reward, you will encounter risk – that’s unavoidable.  Just make sure the balance makes sense. And don’t bet the farm; realize that it’s going to be a grind, and be willing to put in the work as an entrepreneur, or find another way to make a living..

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Paul is a serial entrepreneur, strategic and risk management advisor, marketer, speaker and coach who has dedicated the majority of his career to entrepreneurship, leadership and peak performance. Paul has worked with various entrepreneurial companies in senior management roles and has led the development, review, and selective implementation of several hundred start-up and corporate venture business plans, financial models, and feasibility analyses. He has performed due diligence on and valuation of many potential investment and acquisition candidates. Paul was also the Director of a consulting operation in Wharton Entrepreneurial Programs and holds a Bachelor of Science degree in Economics and an MBA from the Wharton School of the University of Pennsylvania. Paul has lived, worked, learned and traveled extensively in Latin America, Europe, and Asia and speaks and writes English, Portuguese, and Spanish.

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