Oct 252010
 
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Always be looking for ways to use leverage, in every aspect of your business.  As you pursue your dreams, keep in mind that it will be very difficult to build your venture to any scale, without using leverage.  This does not necessarily mean financial leverage (debt), although it may, depending on the nature of your business.  Rather it means, have a “leverage mentality”.  Try to extend every resource you have or require by leveraging the assets, brand and other resources of your partners and other interested parties.  Also, bring on senior members of your team that you can delegate to and trust – it will be worth the investment, as it will help you accomplish more, more quickly, in order to stay up with and exceed the results of your competitors.  Per earlier points, just make sure those new senior members are not “posers”..

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