Sep 102010
 
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In my experience and observation, there are very few people that are operating on a purely benevolent or philanthropic basis, particularly in the business world, and particularly when they are still building their ventures/careers.  While this may be upsetting to some, don’t let it bother you, rather factor it into your decisions and your approach to situations.  Use it to your advantage.  Make sure that when you are trying to persuade someone to do something, you don’t appeal to them based on the fact that you are a good person and therefore they should help you or work with you.  Rather, you must paint your proposal in terms that make it clear to them that helping you will (ultimately perhaps) be very much to their advantage.  This is a cardinal rule – you must always paint your “pitches” in terms that the recipient can understand and will be motivated by – in terms that highlight the benefits to them – don’t expect it to happen automatically because you have pretty graphics, or because you’re a “nice person”.  Appeal to peoples’ selfish motives.  You will obtain much better results that way..

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  • allena

    It’s almost sad to an extent that you have to look for the selfish side of people but you gotta do what you gotta do. People are a want it now kind and If you can show how your product gives them something sooner then the competition they will be all over it. Patience is a virtue they say but its fast disappearing. The sooner you realize that and compared with finding their motives I believe you will be at a good start. Any good sales pitch will be fast and to the point so the consumer doesn’t have to wait and can get their hands on the product asap.