Why reinvent the wheel? You hear this all the time, but do you heed this advice? There’s almost no good reason to do something from scratch that has been done before. Most successful entrepreneurs are adept at acquiring (legally of course) the best ideas and practices of their competitors at every turn. One entrepreneur I know likes to say, “use the CASE method – Copy And Steal Everything”. I’m not advocating that you do anything illegal or unethical, but to whatever extent it makes sense, never reinvent anything. You are a relatively small company, with limited resources – use them wisely. If it’s not core to the success of your business, and usually even if it is, don’t reinvent it from scratch – find a company or individual that has already done it, and get their “recipe”. The time and energy you save will be better spent in building your core business..
