One thing executors like to do is get right the point – no fluff, no being polite for the sake of social expedience. It’s hard to argue with the philosophy of being direct, however there is at least one occasion where you should let ideas flow without being too critical – that occasion is when you are brainstorming. In my experience and observation, the brainstorming process yields much better results when all who are participating feel comfortable suggesting what could be perceived as “bad” ideas. The point here is that although that particular idea may not have much merit, the idea that another person in the group may follow up with or associate with that “bad” idea may be just the one you’re looking for. So don’t stop being practical or to the point, but turn off your Type A personality for a moment and lighten up when you are brainstorming. And brainstorm often – the results typically are much better than what any one person, no matter how good they are, can come up with in isolation..