If it’s fame you seek, become a politician or an actor. If you seek personal fame in your entrepreneurial venture, typically you are stacking the deck against the success of your business. The reasons for this are basic: jealousy and emulation. If you raise yourself, your success, and/or your business too high on a pedestal, you will greatly increase the number of individuals and other entities looking to knock you off. The same goes for competition – if it becomes known how insanely profitable your business is, there will, without any doubt whatsoever, be a swarm of new competitors. This is a fundamental rule of economics, which has proved true throughout the centuries. Sure, promote your business, but keep your personal “fame” and the profitability or your business as low-key as possible. There are some exceptions, in certain businesses where “fame” is an asset, but they are few and fare between..